As a small business, you need to capture as many new customers as possible. To achieve that, you should try to market to anyone who could have an interest in your product — right? In a word: no. In three words: no, no, no. Usually, trying to market to the broadest possible audience is a Read more

You’re a small business. You need to get your message out there. But your marketing budget is tiny. It’s time to get creative! Wouldn’t it be nice to have a massive marketing budget? Prime-time TV slots, celebrity endorsements, perhaps creating a new font, just for your logo. Of course, money doesn’t cure every marketing problem, Read more

Here at MV Marketing, we’re all about cost-effectiveness. That’s why in this post, we’re looking at how small businesses can squeeze more out of their marketing budget. We probably shouldn’t start with a depressing statistic, but we think you should know this one. Recent research has estimated that the world’s businesses waste about $37 billion Read more

Event marketing is one of the most effective ways to promote a small business. We look at why it works, its pitfalls, and the keys to planning a super-successful event. Marketing trends come and go, but event marketing remains one of the most popular ways for small businesses to increase brand awareness and attract new Read more

 Some SME owners think that in-house marketing is their only option. We beg to differ. Here’s a nice irony: many marketing agencies have a problem in marketing themselves to certain clients. Specifically, when they’re marketing to smaller businesses, they often have difficulties getting to first base. Is it because they don’t know what they’re doing? Read more